Tips For Your Print Marketing Campaign
Paper matters. Your print marketing materials are often the first thing that people will see as an introduction to your company, and choosing the right paper can be overwhelming. There are thousands of different varieties available, so your print marketing experts are here to help make your project stand out! Here are some factors that companies should consider when choosing the right types of print marketing materials for their campaign.
Paper Finishes at Lake PrintingHere at Lake Printing, we have various options of paper to coincide with your print marketing campaign. The finish of the paper you use is one way that you can easily highlight unique qualities of your print marketing design. From uncoated and coated commercial papers to fine and specialty papers, we have got you covered. These are just a few of the paper types that are common in our printing shop at Lake of the Ozarks:
- Matte Coated Paper – Dull & flat finish, business cards, letterheads, brochures
- Glossy Paper – Shiny & reflective coating, print materials with a lot of imagery
- Cover Paper – Mailers, posters, and advertising
- Text Paper – Booklets, annual reports, books, high-quality applications
- Custom Paper – Contact us for your special needs!
Paper WeightsDepending on your project, you may have some paper weight choices. In the printing industry, paper weight is defined as "how much does 500 sheets weigh." Your common printer paper is 20 to 50 lbs., while paper used for business cards may be 80 lbs. (typically called "cardstock") When you are picking out a paper to use on your print project, the weight is extremely important. A business card that is printed on a 50 lb. paper wouldn't hold up to the time it will spend in pockets, purses, and cars, while a set of meeting notes wouldn't be practical (or very cost effective) if printed on very heavy cardstock. Our team can guide you through the paper varieties and help you pick the right weight for your project. Here are some common paper weights you can choose from:
- Book or Bond – Light weight, easily folded into a book or pamphlet
- Text Weight – Heavier, good quality, envelopes, and letterheads
- Cover Weight – Thicker, more rigid, card stock, good for postcards, catalogs, and brochures
Your print projects will stand out when paired with the correct paper. You can trust the best printing company at Lake of the Ozarks to combine your needs, your preferences, and your budget to create a perfect presentation of your business. From glossy business cards to custom company Christmas cards on a linen textured paper, we will help you find a fit that will impress your customers. Our top of the line presses can handle projects of all sizes, including wide format pieces to large runs. We can make your print ideas become a reality. Give us a call at 573-346-0600, or submit a print quote request on our website!