
4 WAYS TO AMPLIFY YOUR DIRECT MARKETING Technology has undeniably changed the direct marketing industry. Though the vast majority of people are frustrated by the online and email marketing efforts. They simply hit the delete button or scroll past without a second glance. Direct mail brings a much higher response rate to the table, with more people acting on direct mail and preferring it to email. This week, Lake Printing shares with you 4 reasons why direct mail marketing at Lake of the Ozarks works. 1. Get it in Their Hands In an increasing digital world, the concept of a real thing has special weight. Mail is something people can touch & feel. Because direct mail is essentially delivered directly to your targeted market's hands, they are virtually guaranteed to see and read your message. Since customers can also physically touch a piece of mail, they are more likely to see its contents as reliable. You reach them with their physical senses. Studies show consumers look at ...