Lake Printing

As a business owner, one of your goals for 2016 may be to grow your business. Gaining new clients who will be meaningful to your business, and finding ways to keep them coming back are two things to help with your goal. One way you can assist in your effort to gain new clients is by providing strategic print materials and promotional products about your business. You can keep them coming back by not only providing a great experience but by showing your appreciation for their business. Here are a few ways that print and promotional products can help improve your business. Create a Resource for Your Customer that Can Lead Them to Your Website Whether you create a custom brochure with important information about your business and what you offer your clients or a promotional product that they can use daily - these are two great ways to catch their eye. By including your website and possibly your social media info on all print and promotional products, you are directing your potential ...

Lake Printing can help you create a personalized print piece for every customer by working with our sister company, Lake Variable Solutions . They specialize in variable data printing , which fosters brand loyalty and personal relationships with your customers. Lake Variable Solutions has experienced excellent results in working with casinos to achieve a custom print product based on each individual client. Here are a few ways this print technique can help your business! What is Variable Data Printing Imagine receiving a postcard in the mail from a corporation - but it's customized directly for you. With variable data printing, elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process. This allows you to pinpoint your marketing directly to an individual customer and not just to your customers as a whole. We Deliver... Your Message Defining your message and creating a cohesive...

Have you ever walked into a trade show and been overwhelmed by the bold displays from your competitors? Whether you need to enhance your display with updated materials or do a complete overhaul with all new promotional products and print pieces, Lake Printing is your one-stop-shop. We can help you create a booth that is eye-catching and will help attract more customers. Check out a few items that you'll want to have on hand for a successful trade show. Customized  Name Badges A name tag or badge is the one of the most important items you can wear when you are at a trade show. Whether you're attending or setting up a booth, you want people to know who you are, and who you represent. We have several different options for name tags, but our personal favorite is a Digitally Printed Name Badge . Our full color digitally printed name badge comes on white, brushed silver, or brushed gold. They come in many different sizes, with custom size options available. You can also c...

A unique way to make your print products stand out is to incorporate die cutting. By using die-cutting in your print project, you will find endless ideas and ways to be creative. From cut-outs on greeting cards to custom shaped business cards, there are many ways to use this technique in your Lake of the Ozarks print materials . While die-cutting may not be a well-known option, it's a wonderful way to bring your print product to the next level. What is Die-Cutting? Die-cutting is a process that is used in many different industries to cut a thin, flat material (in many cases, paper) into certain shapes using a steel cutting die. For greeting cards and other special designs, you can use it to punch out a decorative shape or pattern to include on a larger piece of paper. You can also cut a shape out of paper to be the main focus, like for custom shaped business cards. This process can be used for many different projects, paper types, shapes, and styles. Business Car...

The binding you use plays a huge role in the durability of your print project. While there are many great bindings available, Lake Printing specializes in saddle binding, coil binding, and perfect binding. Each of these can be excellent for your print projects, but we'd like to tell you which would be PERFECT for your print project. The Importance of Binding When your book has the correct binding, it can last longer and be more durable. Whether it's a textbook, pamphlet or soft cover book, there is an appropriate binding for each of your custom print projects . With several processes involved like cutting, folding, gluing, hole punching, stapling, and more, you'll want to use a professional printing company to take care of this. Saddle Binding A saddle stitch binding is a great method when you want to create booklets, notebooks, workbooks, catalogs, promotional books, event programs, coloring books, and other publications. When you want to achieve a profe...

If you have seen the latest Old Spice commercials, noticed the resurgence of Harley-Davidson from near bankruptcy, or observed that McDonalds now looks and acts a lot like Starbucks, then you have seen rebranding in action. Many companies begin the New Year with some strategic planning, and rebranding can be part of that. Whether you only want to update your business cards, redesign your logo, or completely overhaul your public message, the start of 2016 may offer that opportunity. Here are a few reasons that updating your brand can help improve and grow your company. It Can Help Stimulate Growth By giving your company a new look or message, you can take a fresh perspective at your current customer demands, and create a brand that will meet their needs. Do some market research to pinpoint exactly what your customer’s wants and needs are, and rebrand to meet these needs. Re-branding can help stimulate growth by targeting exactly what your customers are looking for. Innovation Co...

The colors that you choose for your marketing can play a huge role in how successful your print materials will be. Picking the right colors will ensure your project really shines. While Lake Printing stays on top of color trends and styles, we also use your product as the guideline to help us create the best print product for you. Here are a few tips to know which colors will help you out the most when creating print products. Choose Colors Carefully While it's hard to say why colors make people feel a certain way, researchers have found that up to 90% of fast judgments made about products can be based on color alone. Color can also play a role in your branding. In fact, when it comes to picking the "right" color, some research has found that predicting your customer’s reaction to the color in relation to the product is far more important than the individual color itself. If you're appealing to a group of people who want to feel rugged and strong, your prod...