Creating an Eye Catching Business Card

August 12, 2016

Business cards are one of the first impressions someone has of your business, and sometimes your only chance to make an impression - so make it a good one. In many cases, your business card will even proceed your introduction to a potential client, and you may not even meet the client in person at all. How do you fit a high quality, eye catching sales pitch on a 2.5" x 3" piece of cardstock? At Lake Printing, we make your print pieces at the Lake of the Ozarks a priority, and from the smallest business card to the largest banner, we want to put the same amount of care into your product. Here are a few things to remember as you have your professional business cards designed.

Include Key Information

When you have a business card designed by our graphic designers at the Lake of the Ozarks, we help you narrow down what the best information will be. You want to make it quick and direct. When someone picks up your card, it's because they want to potentially contact you, the same as if someone gives them your card. They are already interested, now you just have to convince them that you are the best client. Put your name, phone number and location if you have one. Make the website a prominent piece of the card as well, because that will probably be the first thing someone goes to look at. You will also want your email address because people are more likely to email you with questions than call you in this day and age. If you have a fax number and want to include that, you can, but other than that, you really don't need much more.

Think Outside the Box

Appearance is everything, and it's always in the details. What we mean by this, is that when designing your business cards, don't be afraid to splurge a little on the extra details because those are what grab the attention of your customer. If you are an appliance repair company you can get creative by having a business card die cut into the shape of an oven. You can add your logo to the front or back, and even put your contact info in the window of the oven or on the back as well. You can be sure that customers aren't going to forget the oven shaped business card, and they may even hang onto it to show friends and family, or at least put it on their fridge. You can think outside the box and use special shapes, colors, textures, and designs to make your card exceptional.

Choose the Right Finish

If you didn't think that the finish was important - think again. A business card needs to be able to stand up to the pressures of life in a wallet, desk drawer, on the fridge or in a wallet. A coating will look great on your card, but if you are a doctor or hair stylist that takes appointments and want to write them on the back of your card, you may only want a shiny finish on the front. If you want to use foil stamping to catch the eye of your customers, you won't want a finish at all because the foil stamping won't stick to it. However, if you want your card to stand up to heavy-duty wear and tear, a coating will protect the paper from deteriorating quickly.

Create Eye Catching Business Cards at the Lake of the Ozarks

Don't take your business card lightly - they make an impact that you may not ever realize. While you can design them yourself and then print them on your home printer, you probably won't be able to achieve the same results as a professional print company at the Lake of the Ozarks. We want to help you promote your business and make great impressions from start to finish. Give us a call today, or visit our website to learn more about our services and submit a quote!

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