Why To Use Die Cutting In Your Marketing - Part Two
We're continuing our series on how to use die cutting in your marketing. If you missed the first article, you can view it here: Why To Use Die Cutting In Your Marketing - Part One.
The goal of a business is to find a way to make great impressions and find new clients. while that may sound like an absolute statement, we truly believe that as a small or large business this should be your priority. Which is why we have stepped in and helped you fill the design need in your company! There are many ways you can take your print pieces at the Lake of the Ozarks to the next level, but die cutting is an incredible way to make great impressions and help your piece to catch attention. Here are the last few reasons we have for including die cutting into your next print piece.
Die Cutting Can Increase Your Brand Recognition
One of the greatest things you can accomplish with your business is to create brand recognition. You want people to be able to recognize your business at a glance because of the brand. Whether it's a font you use, color scheme, photos, or shapes. This is where die cutting comes in handy - you can create shapes on your print pieces that couldn't be done with regular 2D printing. Anything that helps strengthen your brand even more is a great step in making great impressions!
Make Your Images & Graphics POP
When deciding how to create your print pieces, you may want to use graphice or photos. Keep in mind that the best way to showcase your brand is not through stock images and clipart, but through actual images of your product and personal photos of yourself. Enhance these photos and graphics by cutting around them with die cutting! This will make them pop and definitely add more character to your images than just a flat image on paper.
Create Something Touchable & Interactive
Have you ever seen those print pieces that beg to be touched, held, and used? When you incorporate die cutting into your print piece you are giving it that element of being interactive. When talking about business cards, brochures, company handbooks, magazines, catalogs and more, you WANT someone to pick up your piece. You want them to take it home, look at it, remember it, save it, and in the end - call your number when they need what you have. Your print piece is something that goes where your salesmen cannot go, and speak where you cannot on behalf of your business - invest in it.
They're Versatile & Reusable
One of the best things about die cutting is that it can be combined with so many different printing techiniques. You can use it on many different paper types, with different finishes, foils, embossing or more. Die cutting is also reusable. If you choose a standard shape like circles or rounded edges, it can be easier to get because they are most likely in stock - but if you choose a custom shape, we'll keep it and you can use it many times over.
Marketing your company is one of the greatest things you can, you can reach people, increase your sales circle, and in the end, hopefully sell more product and services. When you market your business appropriately, you are showing the value you place not only on your company, but also the value you place on wooing your customers. Make great impressions, and create beautiful print pieces with Lake Printing - we look forward to working with you!
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