Why To Use Die Cutting In Your Marketing - Part One
While the main part of print marketing may seem to be the paper you choose, the colors of the ink, or even the type of font - one important part you probably haven't considered is the shape. The shape can play a vital role in your print piece because it helps it to stand out. Die cutting is a great way to incorporate shapes and new elements of design into your print pieces, as well as give them a whole new perspective. At Lake Printing, we want to help you create a print piece at the Lake of the Ozarks that you're proud to show off, so today we're going to talk about why you want to incorporate die cutting into your next print piece.
Most print materials, while they look different in color and design, look rather the same in shape - kind of like billboards. If you've ever noticed, most billboards are the same shape and size, all broadcasting different messages, but they're easy to tune out when you've become accustomed to them. There are some random shapes thrown in occasionally, like a circle or square, but even those don't scream "look at me!" However, have you ever driven down the highway to find a brand new billboard with an entirely new shape? Or a sculpture built beside it to showcase the message? It stands out! This is what die cutting does for your print materials.
While there is a level of creativity involved in designing your business card (that's why you hire the best graphic designers at the Lake of the Ozarks!), there is even more creativity at your fingertips when you use die cutting to customize your print materials at the Lake of the Ozarks. You can make your print pieces not just a piece, but interactive with the shapes colors and designs.
You Can STAND OUT!
Most print materials, while they look different in color and design, look rather the same in shape - kind of like billboards. If you've ever noticed, most billboards are the same shape and size, all broadcasting different messages, but they're easy to tune out when you've become accustomed to them. There are some random shapes thrown in occasionally, like a circle or square, but even those don't scream "look at me!" However, have you ever driven down the highway to find a brand new billboard with an entirely new shape? Or a sculpture built beside it to showcase the message? It stands out! This is what die cutting does for your print materials.
They Help Spread the Word
By choosing a unique shape for your business cards, brochures, folders and more, you're increasing your chances of spreading the word. In a world when people will receive hundreds of business cards a year (and also throw out hundreds of business cards a year), you want to do something that will make yours stand out. Sure, you can round the corners, or choose an odd shape - but what really makes a difference is working with your brand and your design to create a shape that is unique. People can't help but keep unique things, and when your business card is shaped like a piece of pizza because you are the best Italian restaurant in town, people will be more apt to keep your card and show it off!
Die Cuts Allow You To Be Creative
While there is a level of creativity involved in designing your business card (that's why you hire the best graphic designers at the Lake of the Ozarks!), there is even more creativity at your fingertips when you use die cutting to customize your print materials at the Lake of the Ozarks. You can make your print pieces not just a piece, but interactive with the shapes colors and designs.
Die Cutting at the Lake of the Ozarks
In an age where people are competing to provide the best service, make yours and easy choice by making your promotional pieces unique. At Lake Printing, our specialised staff make it easy for you to get a great product at an affordable price, from the print products, promotional products, die cutting, and more. Visit our website to learn more about our services, and then give us a call to get a price quote!
You Can Trust Lake Printing for Your Large & Small Print Needs
You Can Trust Lake Printing for Your Large & Small Print Needs
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