Business Cards as an Essential Marketing Strategy
At Lake Printing Company, Inc., the printing hub of the Midwest, we strive to fulfill all your printing needs, large and small. In this digital age where people are more apt to trade physical for digital, it's important to know where you stand as a small business. While some businesses want to incorporate all things trendy and digital, even with business cards, there are still many who prefer the paper business cards. At Lake Printing, we believe paper business cards are an essential part of any marketing strategy for small businesses. We have multiple state-of-the-art services we can offer to enhance and design business cards. Continue reading to learn about some advantages to using paper business cards, and how we can help you attract more clients by providing your company with a stand-out business card.
First: Why Use Paper Business Cards?
The Personal Interaction
Becoming Memorable
Again, when you hand someone your business card, you are making an impression. You are becoming a memory, something they can recall. When a customer sees your business card sitting on their desk or kitchen countertop, they can quickly remember their introduction with you and know who to call.
Creativity
Have you ever looked at a digital business card? It doesn't have the same feel or looks as a paper business card. On a paper business card, you can embody everything about your business in one piece of 2.5" x 3" piece of paper. From the colors and photos you choose, to the fonts and paper type you decide to use for your card, you are creating a brand for your customers to remember. You can be as elaborate or as basic as you want with a paper business card and portray your business and its purpose. While some apps allow you to customize your card with colors or even photos, it still doesn't have the same appearance as a paper business card.
Now: How do You Create the Best Business Card for Your Company?
It is important to recognize that a business card should not only look good, but it should also feel good. We want your clients and potential clients to remember your company. This can be accomplished with a visually and tactually pleasing business card. Next, we will discuss the services that we offer to help you create the best business card for your clients and potential clients. We offer several finishing services for business cards that can enhance them dramatically.
UV Coating (gloss, dull, or soft touch)
UV coatings are visually pleasing, especially for business cards that have strong photographic backgrounds. The photos really pop on a business card when this finish is used. UV coatings provide the highest gloss, so could be ideal for a photography company, or any artistic company that wants to showcase their work on a business card. UV coatings are a way to draw the eye immediately to an image or logo for your business.Aqueous Coating (dull or gloss)
Aqueous coatings are ideal for business cards, as they provide a surface (either a full matte coating or a full gloss coating) that deters fingerprints and dirt. Aqueous coatings also improve the durability of business cards. Potential clients may be putting your card in a wallet, or you yourself may be carrying business cards in your wallet. By using an Aqueous coat on your business cards, they are less likely to become scuffed than a business card without the coating applied. Aqueous coating is also popular because it is a water-based coating, and therefore more environmentally friendly than UV coating.Foil Sampling
Business cards with a foil print often portray a touch of elegance. If you are looking for a minimal yet classy option for your business card, getting a foil stamp on a more monochrome background can really make a statement. A metallic stamp of your business’ logo, for example, may be all you need if you are looking for a clean, but impactful business card.
Die Cutting
As well as printing quality business cards in more standard sizes and one-dimensional shapes, we can also custom design your business card by using die cutting. Die cutting allows you to become more creative with your business card format and makes an exciting first impression. Customizing the shape of your business card can be another fun way to draw in potential clients.
Using a finish on a printed business card is highly recommended. Print coatings are a way to keep your business card intact as it is being handled. Coatings and other print finishes are also an excellent way to draw in potential clients by creating that one-of-a-kind, memorable first impression.
Do You Want To Make Great Impressions?
Do we think that there isn't a place for digital business cards? No. In fact, in some situations, it can be a huge asset to your business, but it is going to be hard to replace the value of a paper business card. At Lake Printing, we know how important it is to make great impressions, and that's why we work hard at what we do. We know that every business card you hand out is making an impression on your potential clients and customers - and we value that. Trust us when you need new business cards. Contact Lake Printing, Inc. and we can help you decide what finish is best for your business card and hopefully help you attract more clients to your Midwest business. To get a quote on the best print products at the Lake of the Ozarks, please visit our website, or give us a call at 573-346-0600.
You Can Trust Lake Printing for Your Large & Small Print Needs
You Can Trust Lake Printing for Your Large & Small Print Needs
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