How to Create Effective Content for Your Print Marketing Materials

July 11, 2019

With the boom of social media and technology today, you may be wondering is print marketing still effective? The simple answer is yes! With the clutter of social media today, print is a great way to stand out from your competitors and reach your target audience. Online content is often seen once and then lost forever in the clutter of the timeline, but since you can physically hold print material, it typically has a longer life in the hands of its audience. In addition, print is a great way for people to unplug from their hectic daily lives. At Lake Printing, we can help your business market to your target audience effectively. Here's a couple tips to think about when you're planning a print marketing campaign.

Include Promotions

When creating content, you always should include a call to action for the reader. Promotions or coupons are a great way to encourage your target audience to buy your products or services and could create a sense of excitement for future print publications as well. The next time they receive something from your business in the mail or pick up a magazine of flyer, they’ll most likely read it to find the next promotion or coupon.

Make Content Timely

Timely content helps create a sense of urgency for readers to act now, which results in more business being done with your company. There’s multiple ways that you can create timely content. You could feature an event that your company is holding, sponsoring or will be at and encourage readers to stop by and see you. This gives them a certain time and place to act on this request. You could also include an expiration date in any promotions or coupons that you include. This not only creates a sense of urgency, but also helps you track the success of a print campaign.

Local Power

If you’re a local company, print marketing is a great medium to use! Whether you include some information about your business in a local newspaper or magazine or if you create your own print medium through distributing flyers, magazines, newsletters or booklets that you created. Whatever route you go down, make sure to highlight that you are a local business! People often find local businesses more trustworthy and are more likely to do business with them to help support the local economy. Not to mention, local is usually more convenient for customers. Local customers are a great source of positive word of mouth, which could bring even more customers. Own your local status!

Good Design

While content is very important for creating an effective marketing tool, don’t skimp on the design of print materials either. A good design allows the content to be read easily and controls what the first thing the customer sees on a page is. Tip: the biggest and most eye grabbing text should always be your business name. If a reader doesn’t know whose content they’re reading, all marketing efforts are lost. Design also allows for you to include colors that are associated with your business and logo, which ties the material together for a cohesive, professional look.

Consider Your Target Audience

When creating marketing content, think about your target audience. Ask yourself: what age range do they fall in? Where do they live? What kind of things do they like to do? What services do they need according to their lifestyles? Answering these questions will help you to get a better sense of who you are marketing to so that you can create tailored content that is interesting and attention-grabbing to your target audience.

To stand out from the clutter of social media and the internet, consider using print materials in your next marketing campaign. At Lake Printing, we can help you create professional, sleek print materials to distribute to your target audience. Not only are we here for all of your printing needs, we can also help you out with your design needs! Call us today to discuss your marketing and promotional print plans.

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