Create Effective Flyers with These 3 Tips!

July 02, 2019

Flyers can be a huge and effective part of your business's marketing strategy if done right! Lake Printing has some excellent ways to make use of flyers that will blow your marketing strategy up in a good way! Check out some flyer marketing tips we have to make the most of your marketing strategy:

Keep it Simple to Make an Impact

Don't worry about making your flyer a work of art worthy of hanging in a museum. That's not the point of marketing. Your flyer should have a call to action, an offer (if applicable), and should be easy to read. Make sure your branding is recognizable and draw your reader in with a snappy headline or title. Your written content should be brief, as you don’t want to overwhelm your reader by squeezing in too much information. While nice graphics are eye-catching, having too much text, color, or graphics can take away from the message. When it comes to flyers, simplicity sells.

Repetition & Consistency Pay Off

Being repetitive and consistent with your marketing is the best way to get your message to stick in your consumers’ minds. You can't just pop out a flyer one time and expect for it to drive in customers immediately or continuously. While you may see a small incline in sales, chances are if you don't stick to it, that flow is going to die down. To keep drawing in customers, continue to produce flyers with new offers and messages. With this being said, stay consistent by sticking to your brand so they subconsciously recognize your business. And keep in mind, if your flyers boast amazing offers, customers will look forward to your weekly advertisements.

Print for Impact and Longevity

Have your flyers printed on Lake Printing's state-of-the-art printing presses using high-quality materials such as 100-pound gloss text or cover stock, 16-point gloss cover stock, or 13-point recycled matte cover stock. We boast top-of-the-line Presses to handle projects of all sizes, from wide format pieces to large runs. Our Prepress Department includes state-of-the-art equipment such as an Epson 9900 Color Inkjet Printer and a Direct-to-Plate CREO Trendsetter to ensure that proofing requirements are met and your project is completed without sacrificing quality. Premium printing brings out the best in your design and also stands up better to weather and traffic.

Trust Lake Printing for Your Print Marketing Needs!

Flyers make an immediate impression on a large number of people at any given time. They offer the unique ability to market a business with just one sales piece. And since they're economical to print and easy to distribute, flyers are one of the best and easiest marketing strategies for any business. Be creative and eye-catching, and your flyer will be primed for serious business. Lake Printing can help design a masterpiece flyer to best showcase your business and boost your business marketing. Contact us today to discuss flyer printing and all other promotional printing for your business!

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