Posts

6 Tips to Enhance Your Print Marketing this Spring

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 Now that it’s officially spring, have you considered updating your print marketing at the Lake of the Ozarks to give it a fresh new look? As the printing hub of the Midwest , Lake Printing has an expert team of graphic designers and marketing specialist that are fully equipped to help you do just that! In this week’s blog, we’re going to be giving you 6 tips to help you enhance your marketing materials this spring! Tip#1. Review Your Text Read all of your print marketing materials as if you were a potential customer. Does your message still create interest and convey the right information about your products and services? Your message should be showcasing how your company can solve a problem or satisfy a need that they have. Think of innovative ways you could convey this message to be more enticing to your audience.   Tip#2. Review Your Graphics If you’re still using the same designs from several years ago, perhaps it’s time to freshen it up a bit? In the ever-expa...

Our Commitment to Your Business & Printing Needs

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As the printing hub of the Midwest , Lake Printing takes pride in providing exceptional printing products and services to our clients, not only at the Lake, but nationwide. We have a vast array of experience, having grown from a small letterpress workshop in a garage in 1949 to over a 30,000sqft facility in Osage Beach. Over that time, we’ve seen a lot and have adapted to any challenges posed. One thing that has remained constant over those many years, our commitment to your business. As always, we’ve continued to use our expertise to promote your business at the Lake of the Ozarks and beyond. In this week’s blog, we’re going to elaborate on that commitment and our ability to assist with all your printing needs. Our Mission Lake Printing’s mission is to be premier FSC® and SFI certified graphics, print and promotional products provider in the markets we serve through skilled teamwork, integrity and technology in an environment that stimulates personal growth & development, ...

5 Popular Printing Techniques to Make Your Business Cards Stand Out

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 Having a striking, yet well-refined business card can do wonders for helping grow your business at the Lake of the Ozarks. After all, many businesses have business cards, so ensuring yours stands out from the pack is essential to attracting new business. As the printing hub of the Midwest , we’ve been assisting clients in growing their business with our top-notch printing services for years. In this week’s blog, we’re covering 5 of the most popular printing techniques to enhance your business cards! 1.        Foil Printing This form of printing embeds foil into your card, adding an extra sheen to it. This effect gives the card a feeling of elegance. Some of the best areas of your card to implement this foil method is to highlight the logos and important typography. 2.        Laser Cutting In this process, the card is cut with precision lasers that can make a sharp, crisp appearance. With the digital aspect of thi...

Summer Fun Promotional Products

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With the official start of summer beginning in just two months, we’re highlighting some fun promotional products from Lake Printing, your premier Lake of the Ozarks printing company . If it’s brand recognition, leads or sales you’re after, look no further than these personalized and practical summer items. If you can think it, we can print it! Here are some top promotional accessories you’ll want to get in on to promote your business for the summer season!                            Branded Summer Sunglasses These fun sunglasses come in 10 awesome colors. Add your business name and logo, favorite sports team, charity or organizational slogan to these shades to run a fun promotion that’s in line with your budget. These branded summer shades are the ideal way to remind potential customers that your business comes in when needed most!                       ...

How to Build a Brand That Will be Remembered

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 We can all agree that being recognized as reputable and valuable is important for any business. You'll want to build a brand for your business that people recognize and resonate with as soon as they see your logo. In this week's blog, your premier printing company at the Lake of the Ozarks , Lake Printing is going to give you three steps to help build a memorable brand. Be Consistent Brand consistency is essential to building the brand to be remembered fondly. It coincides with familiarity, which leads to trust and therefore more business & referrals. It can be tempting as your business grows, to make continuous adjustments. However, this can cause your brand to stray away from its original message. Once you find the "magic formula" that works for your brand - stick with it! Innovations are still great and if you must adapt to something affecting your market, do so... but make sure your message stays on target. Keep It Simple... Studies have shown that you only...

Enhance Your Marketing Campaign With These 5 Print Marketing Tools

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 When creating or revamping your marketing campaign for a business , never underestimate the value of print marketing. They're shown to have higher longevity and can have a great impact on your potential client. There are many ways that a professional printing company at the Lake of the Ozarks can help boost your marketing campaign. Lake Printing is here to give you 5 popular items to help maximize your reach. Professional Business Cards While you may already have business cards, creating a professional appearance or updating your cards over the years can help increase awareness of your business. Cards that are unique and offer good appeal work best and make clients want to use your business over competitors without.  Magnets Magnets are great promotional items as they can be placed around the office, homes, etc ensuring that you are in front of them every time they pass by it. Even if it's only to hold up papers on their fridge, your business is front and center. Flyers ...

Lake Printing: Serving the Lake Area & Clients Nationwide

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Lake Printing is proud to have provided printing services at the Lake of the Ozarks  and to clients nationwide for over 70 years! We've adapted and overcome a lot over those many years to better serve our community and clients' printing needs. In this week's blog, we're giving your a little information about our company, services, and the latest asset to assist with your print projects. Continue reading to learn more! Printing Hub of the Midwest Lake Printing began in 1949 as a small Letterpress Shop in a basement located in Lake of the Ozarks, Missouri. In 1990 we moved into our present home: a 30,000 square foot facility on a 40-acre tract in Osage Beach, Missouri. We boast top-of-the-line Presses to handle projects of all sizes from wide format pieces to large runs. We also offer many additional small press capabilities as well as a variety of multiple special finishes in bindery to accommodate all of your needs. Our Pre-Press Department includes state of the art eq...