Lake Printing

 As we head into the new year, you'll have plenty of opportunities, both new and old, to promote your business at the Lake of the Ozarks.  When you market effectively at events such as trade shows, boat shows, expos, and other social events, you can capture a great deal of exposure for your brand. In this week's blog, the printing hub of the Midwest , Lake Printing, is here to showcase just how marketing your business at these types of events can benefit your business. Trade Shows Setting up an attractive display for your trade show feature is a great way to draw the crowd's attention and open the opportunity to build brand awareness and have one-on-one conversations. You can follow this up by implementing branded promotional products to help you stay top of mind with the potential clients and fellow business owners that you meet.  Boat Shows The 2021-boating season at the Lake of the Ozarks is sure to turn out record numbers, as the urge to shake free from the cabin feve...

Advertising a business can be one of the largest expenses in a business's budget. Therefore, you'll want to ensure you're getting the best return on your dollars. Newsletters can be an invaluable piece to your marketing campaign. As your premier printing company at the Lake of the Ozarks , Lake Printing is here to elaborate on just how beneficial newsletters can be for the bottom line of your business. Read on to learn more! Reach Your Ideal Market You'll receive the best results when you specifically advertise to your target market - your ideal client. Newsletters are a form of advertising that gets sent to people that have already shown some interest in your business by subscribing or agreeing to a mailing list. What an effective way to reach your ideal clients! Newsletters help to promote your business, and since your mailing list is already interested in your company, you can use the newsletters to address specific information related to your business. Educate ...

The end of the year is drawing closer, and you know what that means. Time to review your business's marketing strategy! You may have had a phenomenal 2020 business year, but you're looking to make 2021 even better, right? Well, print marketing is an important asset to use when advertising your business. In this week's blog, the printing hub of the Midwest , Lake Printing is here to shed some light on the most effective and efficient ways to market your business with print marketing. Read on to learn about these marketing strategy tips! Measure Marketing Results It's essential to your marketing success (and budget) to have ways of tracking marketing performance over a period of time. It's hard to determine just how well your marketing campaigns are doing without some sort of index for them. Doing so will allow you to analyze the marketing reports and pinpoint what's working, and more importantly, what's not. So that you can adjust your campaigns to the most ...

With the holiday season in full swing, Lake Printing, your premier printing company at the Lake of the Ozarks , thought it fitting to highlight some phenomenal holiday-themed promotional products that benefit your Lake of the Ozarks business . Branded promotional products are a fantastic way to show clients you care and are dedicated to your cause. It also helps keep you top of mind if they use the branded item often in their daily lives. Continue reading to see a few featured holiday-themed promotional products! Holiday-Themed Promotional Products Baked fresh and shipped the same day containing no preservatives, these mouthwatering cookies have a two week recommended shelf life. A stock tin and a hand-signed card designer gift card are included. Customize the tin with a full-color, direct imprint of your logo or warm wishes! Spread some extra holiday cheer with this SuperSealed laminated greeting card! Available in several holiday-themed prints, the item includes an additional gif...

 In the modern world of marketing, many businesses have steered away from direct-mail marketing and have moved almost exclusively to email marketing. This is an effective method in some instances, but direct mail still has benefits that shouldn't be ignored. At Lake Printing, your premier printing hub of the Midwest , we work diligently to provide top-notch print services at the Lake of the Ozarks . In Today's blog, we're going to feature just a few of the benefits that direct-mail can bring to your business. Mail Stays with a Client Longer Physical mail tends to be viewed a multitude of times from the time it is received, till the time it is discarded. Think about how you receive mail and what you do with it afterward, does it look something like this? Take mail from the mailbox and set it on the countertop, then move it to the kitchen table, then maybe to the home office. As you can see, these are all times where the client is likely to come back into contact with your ma...

 In today's modern era, people respond more to visuals than just written text. So, when trying to market yourself, it's vital to communicate with your audience in the language they're most receptive to and understand. Graphic design is an exceptional way to communicate effectively with your target audience. As they say, a picture is worth a thousand words, be sure they're good ones. Hiring a professional graphic designer  can drastically impact the reach and effectiveness of your message. Here at Lake Printing, the printing hub of the Midwest , our technicians and designers work tirelessly to design custom pieces of art to concisely communicate your message to your ideal clients. Read on for a few tips when considering graphic design.  What Can a Professional Graphic Designer do For Me? A professional graphic designer can offer a fresh and innovative set of eyes for your project or idea. Let's take business cards for example, which set of business cards would you ta...

 When it comes to making a great impression that will last, Lake Printing is your premier printing service in the Midwest . We understand the importance of reaching your clients with a positive message and as such have adopted a vast array of professional printing services  to reach your clients in nearly any manner you can think of. With over seven decades in the printing industry, we're proud to say, "if you think it, we can ink it." So, for all your printing needs, Lake Printing is here to help - check out our printing service portfolio below. Wall Graphics Imagine the impact that a full-sized, floor to ceiling branded visual could provide to your company. These large pieces work wonders to draw the attention of passersby, gaining you valuable awareness. Vehicle Wraps A cost-effective solution compared to a new paint job. Vehicle wraps are a great tool to market your company as you travel around the community. Wraps are temporary, creative, and can serve as a great mar...

The holiday season holds a great opportunity for you to generate sales to increase your bottom line before the end of the year, and creating quality print marketing content to promote your business is an excellent way to do so. When you work with the printing hub of the Midwest  you'll receive exceptional printed materials and service that will ease the design and execution process, while having you stand out from the competition. In this week's blog, we are going to showcase a few marketing ideas that can boost your holiday season. Holiday Promotional Products Branding promotional products is a great way to reach potential clients and to stay top of mind. If you offer a service or retail product, offering free promotional items that clients will use daily, such as a coffee mug, pen, wine bottle openers, key chains, or even outdoor chairs, will have you at the forefront of their mind. So, even if they're not currently in the market, using your pen every day at work will ha...

The holiday season is the perfect time to capitalize on branded holiday cards. They are a great way to stay top of mind by sharing a little holiday spirit with your vendors, clientele, and those you work with on a daily basis. It lets them know that you are thinking about them, but also positively impacts your business by getting your brand in front of them - staying top of mind. At Lake Printing, the printing hub of the Midwest , we specialize in print materials large or small and have a vast portfolio of professionally crafted print projects. This gives us the capabilities and experience needed to design the perfect branded holiday card for your business. So, if you're looking for ways to stay at the forefront of your clientele's mind this holiday season, let Lake Printing assist you with all your Midwest printing needs. Top 5 Benefits of Sending Out Holiday Cards Brand marketing opportunity - professionally printed holiday cards are a way to increase brand awareness in a ...

 In the modern technological era that we currently live in, it's essential that you capture your consumer's attention quickly and effectively. Today, there are thousands of digitals ads for products and services hitting consumers at all times, this makes it more imperative than ever to have striking visuals on not only your digital marketing but your print marketing content as well. The visual impact of your marketing is so vital to the success of your business that it has been the subject of numerous studies, showing how companies' visuals directly impacted their bottom line. In this week's blog, we will discuss a few things to keep in mind when contemplating graphic design and print materials . Bold Visuals It has been shown that visual content is processed nearly 60,000 times faster than plain text. When thinking about how this would relate to your business, it's relative to every piece of printed marketing material. This means that it is wise to strategically d...

Business owners understand the importance of marketing company products and services  to attract more customers. While you likely have a number of marketing strategies already in place, there may be some marketing tools being left unutilized. As the printing hub of the Midwest , Lake Printing understands the importance of bold and strategic marketing to attract attention. We're here this week to give you 3 huge ways to improve the reach of your marketing material. Continue reading to learn more! Floor Graphics Floor graphics are an excellent way to get noticed, they stand out because they are out of the ordinary. Most advertisements and marketing are around eye-level, wall posters, stands, phones, televisions, etc. So, catching your consumers' attention by using something as unusual as a floor graphic is a great tactic to get noticed. If you think about it, in midst of the hustle and bustle of a busy life, people tend to look down while they walk because they are focused on man...

Expos are a fantastic way to network, speak with as many people as possible, display your products and services, as well as give you an opportunity to educate, create awareness, gather leads. This is the time to capitalize, and ensuring that you have a concise, yet appealing setup is a great way to demand attention for your booth.  But how do you get quality materials to set up your booth? That's where a professional printing service in the Midwest can help out, by thoughtfully designing branded print and promotional products to be displayed at your table. At Lake Printing, we use our printing expertise at the Lake of the Ozarks to assist in promoting your business using top of the line equipment and materials. In this week's blog, we'll feature just a few tips to give you a competitive edge at your next Expo. Plan Your Display Your booth is the centerpiece for an Expo, so strategically planning the layout of the booth well ahead of the event itself is essential for creat...